Babies' and children´s skin is not as resistant as adult skin, it is more sensitive and is therefore easily damaged.

If you can see it, UV can reach it, so it is important to protect and cover as much of your child´s skin as possible, even on a cloudy day.

Parents have an important role to ensure their children establish healthy sun protection habits during the early years.

Research shows that adopting sun protective behaviour yourself means your children will be more likely to do the same.

Keep them safe with a water-resistant, natural sunscreen with broad spectrum protection to reflect UV rays.